The global population is expected to rise to 9 billion people by 2050. This will put a lot of pressure on our global food supply.

In particular, the amount of animal products people eat is predicted to go up 60-70% by 2050. At the same time, we're also feeding our dogs and cats diets with an increasing proportion of meat protein. Cat and dog food already accounts for about 25% of the total environmental impact of meat production. This is only going to get worse.

While we have a growing problem with food availability, we also have a growing problem with food waste. We explain how one of the ingredients in our pet food helps with both.

Some people claim vegan diets may be less palatable than conventional meat-based foods. A recent study analysed 2,308 dogs and 1,135 cats maintained on conventional meat, raw meat, and vegan diets. They found that palatability was the third most important factor for owners when choosing pet foods, after health and nutrition. They also found that vegan pet foods appear to be similarly palatable to meat-based diets for most pets.